{"id":6679,"date":"2021-11-19T08:52:48","date_gmt":"2021-11-19T08:52:48","guid":{"rendered":"https:\/\/www.raicespr.org\/?p=6679"},"modified":"2023-04-08T19:34:42","modified_gmt":"2023-04-08T19:34:42","slug":"que-es-greenwashing","status":"publish","type":"post","link":"https:\/\/raicespr.com\/en\/que-es-greenwashing\/","title":{"rendered":"What is greenwashing?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row row top-row wpb_custom_034b39d9bc6c6b310d69e39f0ccf274f\"><div class=\"vc_column_container col-md-12\"><div class=\"wpb_wrapper vc_column-inner\"><div class=\"porto-separator\"><hr class=\"separator-line  wpb_content_element align_center\" style=\"background-image: -webkit-linear-gradient(left, transparent, green, transparent); background-image: linear-gradient(to right, transparent, green, transparent);height:2px;\"><\/div>\r\n\t<div class=\"wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p style=\"padding-left: 40px;\"><span style=\"font-size: 19px;\">It is considered <strong>\"greenwashing\"<\/strong> any behavior or activities that lead people to believe that a company is doing more to protect the environment than it actually does.<sup>1<\/sup>. This type of behavior by companies and organizations is not new. On the contrary, examples of greenwhashing have been described since the 1960s, two decades before the term \"greenwashing\" was even coined.<sup>2<\/sup>.<\/span><\/p>\n<h2><span style=\"font-size: 24px;\">Origins of the term \"greenwashing<\/span><\/h2>\n<p style=\"padding-left: 40px;\"><span style=\"font-size: 19px;\">The term \"greenwashing\" was originally coined by the American environmentalist <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jay_Westerveld\">Jay Westerveld<\/a> in 1986<sup>2<\/sup>. Westerveld used the term to refer to an advertising campaign launched by several hotels asking their guests to contribute to saving the planet by reusing their towels. However, behind this advertising campaign there was no environmental conservation strategy, but rather a cost-saving measure for the company in terms of laundry.<sup>3<\/sup>.  Ironically, these same hotels that asked for the cooperation of their guests to conserve the environment were expanding without considering their impact on the coral reefs in the area.<sup>2<\/sup>.<\/span><\/p>\n<h2>Why do they resort to greenwashing?<\/h2>\n<p style=\"padding-left: 40px;\"><span style=\"font-size: 19px;\">Environmental problems caused by environmental pollution have made more and more people concerned about and committed to environmental conservation. This has put great pressure on companies to demonstrate their commitment to the environment and produce eco-friendly products.<sup>4<\/sup>.  Similarly, the fraction of consumers willing to pay more money for products from companies with sustainable practices has increased.<sup>5<\/sup>. This increases the attractiveness of any product that is eco-friendly or at least appears to be eco-friendly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>References<\/h2>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><span style=\"font-size: 17px;\">Cambridge Dictionary | English Dictionary, Translations &amp; Thesaurus. Available at: https:\/\/dictionary.cambridge.org\/. (Accessed: 19th November 2021)<\/span><\/li>\n<li><span style=\"font-size: 17px;\">Watson, B. The troubling evolution of corporate greenwashing. <em>The Guardian<\/em> (2016).<\/span><\/li>\n<li><span style=\"font-size: 17px;\">Becker-Olsen, K. &amp; Potucek, S. Greenwashing. <em>Encycl. Corp. Soc. Responsib.<\/em> 1318-1323 (2013). doi:10.1007\/978-3-642-28036-8_104.<\/span><\/li>\n<li><span style=\"font-size: 17px;\">de Freitas Netto, S. V., Sobral, M. F. F., Ribeiro, A. R. B. &amp; Soares, G. R. da L. Concepts and forms of greenwashing: a systematic review. <em>Environ. Sci. Eur.<\/em> <strong>32<\/strong>, 1-12 (2020).<\/span><\/li>\n<li><span style=\"font-size: 17px;\">Corcione, A. What Is Greenwashing? <em>Business news daily<\/em> (2021).<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<div class=\"porto-separator\"><hr class=\"separator-line  wpb_content_element align_center\" style=\"background-image: -webkit-linear-gradient(left, transparent, green, transparent); background-image: linear-gradient(to right, transparent, green, transparent);height:2px;\"><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row wpb_custom_034b39d9bc6c6b310d69e39f0ccf274f\"><div class=\"vc_column_container col-md-3\"><div class=\"wpb_wrapper vc_column-inner\">\r\n\t<div class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element  wpb_custom_81a4f7ef9830bf958462581aa01150fb\"><div class=\"wpb_wrapper\">\r\n\t\t\t\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_border_circle  vc_box_border_green\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/raicespr.com\/wp-content\/uploads\/2021\/07\/Diana-delagado-150x150.jpeg\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"\" title=\"Diana-delagado\" \/><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><div class=\"vc_column_container col-md-9\"><div class=\"wpb_wrapper vc_column-inner\">\r\n\t<div class=\"wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p><span style=\"color: #333333;\"><strong><span style=\"font-size: 19px;\"><em>Author: Diana L. Delgado Rivera, Ph.D.<\/em><\/span><\/strong><\/span><br \/>\n<span style=\"color: #333333;\">B.S. and Ph.D. in Biology, University of Puerto Rico - Rio Piedras<\/span><\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row wpb_custom_034b39d9bc6c6b310d69e39f0ccf274f\"><div class=\"vc_column_container col-md-12\"><div class=\"wpb_wrapper vc_column-inner\"><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Se considera \u201cgreenwashing\u201d todo aquel comportamiento o actividades que hacen creer a las personas que una empresa est\u00e1 haciendo m\u00e1s para proteger el medio ambiente de lo que realmente hace1. Este tipo de conducta por parte de empresas y organizaciones no es nuevo. Por el contrario, ejemplos de \u201cgreenwhashing\u201d son descritos desde los a\u00f1os 60\u2019s, [...]","protected":false},"author":3,"featured_media":7549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","inline_featured_image":false,"footnotes":""},"categories":[44,41],"tags":[],"class_list":["post-6679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conservacion-ambiental","category-sostenibilidad"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/raicespr.com\/wp-content\/uploads\/2021\/11\/Ecoamigable-981x445.png",981,445,true],"list":["https:\/\/raicespr.com\/wp-content\/uploads\/2021\/11\/Ecoamigable-463x348.png",463,348,true],"medium":["https:\/\/raicespr.com\/wp-content\/uploads\/2021\/11\/Ecoamigable-300x176.png",300,176,true],"full":["https:\/\/raicespr.com\/wp-content\/uploads\/2021\/11\/Ecoamigable.png",981,576,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es \u201cgreenwashing\u201d? 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