Both the word Project as the word Roots have meanings that are directly tied to our identity as an Entity with Social and Environmental Commitment.

Project implies that we have a purpose and a plan to carry out this purpose.
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- We want to help citizens, organizations and companies to have sustainable practices through our educational services.
Roots has a triple meaning, since it involves the Ecological, Local and Human aspects.
Ecological:
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- Love and respect nature
- Understand that natural resources are not infinite and that humans have a responsibility to conserve them.
- Reducing and reversing our environmental impact
Local:
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- Loving the environment in which we live
- Loving our neighbor
- Support the local economy, especially small and medium-sized businesses.
Human:
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- Desire and need to return to our rootsThe decisions, behaviors and practices of our ancestors that were in harmony with nature.